StarSightings App: Comment & Voting Feature Implementation

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This UX project was done for StarSightings iPhone app

 

Situation

Users who view photos and sightings on the StarSightings app do not have a way to comment or express themselves after viewing a sighting. Additionally, the user who uploaded the photo do not get any acknowledgement for their effort.

 

Task

Provide a way for users to interact with one another on StarSightings mobile app by creating a comment feature and voting mechanism for viewers to use to express their reaction.

 

 

Activity

 

1)   Define pain points

 

Gathered user feedback and tested various photos posting scenarios. The findings confirmed that user feel “lonely” within the app. Users have no way to communicate with one another, a dead-end path after viewing a sighting will not engage users to post sightings.

 

2)   Create user scenarios & user journey

 

There are 2 users identified, the reporter, and the consumer:

 

mockup

 

3)   Identify calls-to-action areas

 

Given the current landscape of the app, I determined areas where feature calls-to-actions will be most effective: list and detail views.

 

4)  Create transition diagram and interaction design

User-flow

 

5)   Design voting interface and schema

Vote

6)   Validate designs with stakeholders

 

7)   Implementation

Delivered assets, specifications for development hand-off.

 

 

Result

 

Upon feature launch in December 2012, comment, posting and voting and overall activity  increased by 200%. User retention is at an all time high with Monthly Active User (MAU) increasing by 80% and return users at 60-70% monthly.

 

Comment_result

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