HomeSavvi Inc.
Led user experience & creative strategy for Homesavvi.com, a home remodeling resource site. Solely responsible for all information architecture, user content organization, visual conceptualization, user testing, and web production. Helped prioritize product features with executive team and provided creative workflow. Lead creative on all aspects of web development and encouraged best and latest technology practices from conceptualization to execution.
Creative Direction & Strategy
Lead Creative & Brand Manager
Information Architect / User Experience
UI Designer
HTML graphic assets delivery
Based on this site-wide re-design, Homesavvi.com was awarded a long-strategic partnership with Seattle Times on September 2010.