LAB – Learning Analytics Base



Re-design Smartlead, Integrated Marketing Performance, Cole & Weber’s (an advertising agency) internal performance tool into a client-facing tracking tool to be rebranded as LAB – Learning Analytics Base. This tool will be used by clients to track lead generation and marketing efforts.


1) Logo Study 


As a UI Designer, I was part of the team who worked on redesign efforts to the LAB logo. Below are samples of my logo design:





2) User Interface


Along with the development team, we created a framework using third party software to generate visual data representation. I created a cohensive color theme for the toolset selected to be LAB’s default user interface.





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